Lauren McClellan
PR Professional - Graphic Designer - Reporter

Resume


Lauren M. McClellan

276-791-0594 ◊ me@laurenmcclellan.com ◊ laurenmcclellan.com ◊ DC Metro Area

LinkedIn

WORK & RELATED EXPERIENCE

National Scholarship Office & The Honors College at Virginia Commonwealth University ◊ Richmond, Va.

Public Relations/Website Content Maintenance Aug 2012-present

  • Create preliminary plan for development and alumni relations for Honors College
  • Main contact for communications-related issues pertaining to National Scholarship Office
  • Write profiles of recipients of awards such as Fulbright, Boren, Goldwater and Truman
  • Work collaboratively with University Creative Services to create promotional materials
  • Craft and edit press releases for recipients of prestigious awards
  • Produce graphics and videos for marketing materials for National Scholarship Office
  • Maintain and edit website content as part of large website redesign project
  • Manage 6 student workers (office assistants) completing various communications-related projects
  • Run social media (Facebook, Twitter and Tumblr) for Honors College and National Scholarship Office
  • Advertise events for Honors College and National Scholarship Office
  • Main AP Style editor in office

Office Assistant ◊ Jan 2012-Aug 2012

  • Large data entry projects involving hundreds of students’ sensitive information
  • Answer phones and provide assistance to visitors and callers to Honors College and National Scholarship Office
  • Organize materials for National Scholarship Office information sessions
  • Help manage social media accounts

Capital News Service at Virginia Commonwealth University ◊ Richmond, Va.

Correspondent/Reporter Jan 2014-May 2014

  • Provide coverage of the General Assembly for around 70 client publications
  • Contact Virginia politicians for source information
  • Specific reporting focus on issues affecting the Hampton Roads area
  • Coverage topics include transportation, economic and education issues
  • Communicate with multiple editors across the state
  • Shoot story-related DSLR photography

EDUCATION

Virginia Commonwealth University Robertson School of Media and Culture

Bachelor’s of Science, Mass Communications, Concentration in Online and Print Journalism

  • Cum Laude
  • Kappa Tau Alpha (top 10% of graduating class in major)

HONORS

  • Presented research on the New York Times Paywall at annual Virginia Commonwealth University Focused Inquiry Research Exposition (May 2011)
  • Chosen to meet Anderson Cooper at Richmond Forum (Feb 2010)
  • Chosen to meet Dana Priest at Worldview Scholarship Series (Oct 2009)

PROFICIENCIES

  • Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premier, Audition)
  • AP Style
  • DSLR Photography
  • Sony Newsgathering/Production Cameras
  • Facebook, Twitter, Hootsuite, Tumblr, Wordpress

ACTIVITIES & OTHER

  • Member, Cabell Library Undergraduate Committee at VCU (only 10 students chosen) (Fall 2011-May 2014)
  • Vice President/Public Relations Chair, Secretary, Pre Law Society at VCU (Fall 2012-May 2014)
  • Teaching assistant, Media Ethics and Law at VCU (Fall 2012)
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